aqualisa quartz case study harvard

Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower
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Fontaine, Chris Henshaw, Vanessa Landry, and Scott Watson Aqualisa Quartz Marketing Mix – Product, Place, Promotion, and Price March 11, 2009. Statement of the Problem Aqualisa has not established the proper mix of product, place, promotion, and pricing for its revolutionary Quartz shower valve. The company has
Aqualisa QuartzIn an industry where gaining a competitive advantage through product innovation was deemed impossible, Aqualisa developed a breakthrough product, launching the Quartz in the U.K. shower market in May 2001 with great optimism. Four months...
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